I'm Alexandra (or Alex for short!)
I am a graduate in Game Design who is passionate about inspiring, always learning, and absolutely loving creativity. One of my favourite art styles is semi-realism and stylised, but I love to add more styles and skills to my current roster.
Currently, I am the principal art director at Serious Point Games! Scroll down to learn more!
Art Direction At Serious Point Games
Aug 2023 - 2024
Day-to-day, I collaborate closely with a team of around 15 artists, both 3D and 2D, on the game production of "The Ski Lodge Murder." In my role as Art Director, I oversee asset production, establish art standards, offer feedback, and lead stand-up meetings. I also run workshops for work experience participants from various schools or professional individuals, representing Serious Point Games.
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The Ski Lodge Murder
Game Pitch: Stuck in a ski lodge during a snowstorm, surrounded by rich elites, you all have one thing in commonYou are all staring at a dead body.
Role: I am responsible for jobs including 2D art direction, texturing and character design.
ART REQUIREMENTS
The requirements of a low-topology game, with highly stylized and toon shaded artwork, make our art direction at Serious Point Games one of the most challenging yet creatively rewarding endeavours. Through techniques like hue shifting and the use of vibrant colours, I have established style guides to streamline our development processes. SKM is designed to be compatible with several platforms such as PC, Steam Deck, and Switch. These requirements provide certain art constraints, particularly the use of low-poly models and other technical limitations crucial for maintaining game performance on less powerful devices.​
As the art director, I not only set the artistic vision but am also actively involved in every step of the art production pipeline. This hands-on approach allows me to directly guide junior artists and ensure that every piece of artwork aligns with our vision. Additionally, I provide detailed and precise feedback during various Quality Assurance (QA) stages, helping to maintain a high standard of quality and excellence whilst keeping up moral and team happiness.
Serious Point Game Testimonials
"My experience with Alex as art director has been constructive and positive; her feedback has been concise and easy to understand, while also being uplifting and motivating."
​"Alex is a highly skilled and knowledgeable leader with a deep understanding of both the artistic and technical aspects of game development. As art director at SPG, they bring a clear creative vision and ensure each piece of work maintains a high standard and alignment with overall art goals. Their ability to communicate effectively within a team encourages collaboration and aligns creative efforts with technical requirements, resulting in cohesive and visually striking outcomes."
Alex Crean
Technical Director at Serious Point Games
Freelance Art Direction
Sept 2022 - 2024
I often get the chance to lead workshops at schools and for folks who are keen to dive deeper into art or explore their own style. I take each opportunity as a chance to connect, share my passion, and help others bring their creative visions to life.
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Freelance Testimonials
"Alex is very understanding and careful when explaining her critiques. She understands your needs and knows how to direct you in a steady way that lets you improve quickly. She is always Kind when voicing her opinions and allows you to go at your own pace."
Mathew Green
"Alex has really helped me understand colour theory and rendering, giving me useful tips that I've used in my own art with visible improvement."
Billy Leggett
"During a brief workshop, Alex helped me to better understand how I can texture models more effectively when working towards a stylized result. The teaching I received was concise, clear, fun, and was a great refresher on color theory."
Kayler Thompson
I offer workshops!
Get in touch if you are interested in a workshop! I operate remote and in-person (limited to South East England). My workshops are tailored to your needs and perfect to upskill.
Discounts for students available!
+44 (0) 7927139565